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Why Do You Need a Website?


Why You Should Get a Website First things first, question everything. So the biggest question is why have a website? The answer is far more complex than just “everyone else has one.” Online Brochure – Why spend hundreds of dollars on print material when a website is a fraction of the cost and always available. More […]

Facebook Changes and What That Means for You


Today, Facebook announces a change in how their news feed will operate. In an effort to bring what matters most to its users, more posts from family and friends will begin to appear higher in news feeds. What this means is those posts that are more relevant to you will be seen first before those […]

Happy New Year!


Wishing everyone a happy and prosperous new year!  Now that 2017 has come to a close and we can focus on a new year of business, it is important to reflect on the previous year to see what worked well and what didn’t work well. For many, 2017 was a rough year. While the US […]

The True Cost of a Website


Your website is main focal point and foundation of any digital marketing plan. This is truly the most important piece to have in place for any business as all other forms of digital marketing seek to support and build up your website. But have you ever really considered the cost or what goes into a […]

The Downside of Traditional Marketing


Recently I received a postcard in the mail advertising a local company’s septic services. After reviewing the card briefly, I realized that the postcard was a mass mailing; directed to my carrier route. I’m certain that this was also sent to other carrier routes as well which is the theory behind direct mail: flood an […]

Why Digital Marketing is So Important


There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is […]

The Benefits of Giving Back


Volunteering has always been viewed as good for your soul. Now it turns out that it’s also good for your health and your career. Recent research conducted by Washington, D.C.-based Corporation for National & Community Service reveals that charitable work literally makes the heart grow stronger. Individuals with coronary artery disease who participate in volunteer […]

The Importance of the Right Marketing Strategy


There are so many marketing strategies available today to help make your small business grow. So many of them will promise you the stars and moon but fall short. Why? They fail to properly do their research. Their main concern is lining their pockets with your hard earned money and maybe throwing an ad or […]

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